The Values-Based Mission Statement

Most people can’t name their top five values. They’re living by them anyway, in every decision, every conflict, every yes and no.

What it is

The same values experience we lead in rooms with leadership teams, filmed in a real workshop. About 18 minutes of video. About an hour of real work. We tell you when to pause.

What’s inside

  • A deck of 100 Personal Values cards, each one custom illustrated
  • The guided video workshop with Krista, Emily, and EmJ, as a download that’s yours to keep
  • The Values-Based Mission Statement Workbook (PDF)

What you’ll walk away with

Your core values, named. A written mission statement built on them. A clearer filter for decisions, and for the way you lead.

First Printing

This is the first printing of the custom-illustrated values cards, and sets are limited.

For teams

Bring the workshop to your team without flying us in. The Team License includes a facilitator card set and the rights to show the video to your team. Ask about a Team License. The individual version is for personal use.

Ships free in the US in 2–3 business days. Order by December 17 for Christmas delivery.

The guided video workshop and the Values-Based Mission Statement Workbook (PDF) arrive by email as downloads as soon as you order, and stay in your account under Downloads. Your values cards ship in 2–3 business days, free anywhere in the US, and you’ll get an email with tracking when they go out. Order by December 17 for Christmas delivery.

Taking your team through the workshop? The Team License includes a facilitator card set and the rights to show the video to your team. Ask about a Team License.