The Three Words We Can't Stop Thinking About...
A few months ago, I (Krista) was sitting in the front row of a room full of local leaders, listening to a woman speak about Simon Sinek’s well-known book, Start With Why.
At the time, Emily, EmJ, and I had been grinding on a website rebuild.
If it’s been a while since you’ve heard from us, we’re The Transformation Triad—three leadership coaches and friends who help people lead well and live well. We work with leaders and teams, speak, coach, teach, and spend a whole lot of time thinking about what it means to live and lead a life that really counts.
And that’s exactly what we were trying to put words around as we rebuilt our website.
After years of doing this work together, we had spent months asking ourselves some big questions:
What is at the center of our work?
What are we really trying to help people do?
What do we want all of this to point toward?
And right there, in the middle of this woman's talk, three words came to me so clearly I almost jumped out of my seat and cheered:
MAKE LIFE COUNT.
It wasn’t a new idea. It was the idea underneath everything we had already been building.
Every framework we had created supported it. Every conversation we had around a coaching table pointed to it. Every time we challenged someone to take a risk, have the hard conversation, invest in their people, get clear on what matters, or stop drifting through their days—it was all in an effort to help them live their lives more fully. To make them count.
And who are we kidding? We want that for ourselves too! We don’t get to push the rewind button. This one life is all we get.
So Make Life Count has become our rallying cry as a coaching team—the idea at the heart of it all.
It’s also the thread running through our new website, which, after more edits than any three humans should ever make to a website, is finally live!
Come see what we’ve been building →
And now, we’re taking that conversation one step further: Make Life Count is also the name of our brand-new podcast!
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Every week, the three of us sit down and talk about what it actually looks like to make a life count—at work, at home, in our relationships, in our communities, and in the ordinary Tuesday-afternoon parts of life.
In each episode, we bring stories from our own lives and concepts and tools we use with our clients. Our goal is for you to walk away with something you can start using immediately.
May these conversations help you become more intentional about the life you’re already living—and more courageous about the one you want to build.
Listen to the first episode →
Every Tuesday our new episodes drop and each one comes with a Make Life Count dare... something to help you apply what you just learned immediately.
Join us!

